Comparison Guide
What's the best way to create a marketing plan?
Six options. Real trade-offs. Here's what each one actually delivers — and what it doesn't.
You need a marketing plan. You don't have $5K for an agency or 20 hours for DIY research. So what actually works?
We're obviously biased — we built Boost — but we'll tell you when the other options are better. (They sometimes are.)
| Factor | DIY | ChatGPT | Agency | Enji | Clawdbot | Boost |
|---|---|---|---|---|---|---|
| Cost | Free + tools ($200-400/mo) | Free-$20/mo | $2,000-10,000+ | $49/mo | Free + ~$30/mo APIs | $29 one-time |
| Time to plan | 10-20 hours | 1-2 hours | 2-4 weeks | 2-3 hours | Hours to days (setup) | 10 minutes |
| Competitor research | Manual (if you know how) | None (no live data) | Comprehensive | Basic templates | DIY (install plugins) | Live traffic + content |
| Personalization | High (you control it) | Medium (generic base) | High | Medium | High (if you configure it) | High (market-specific) |
| Ongoing cost | $200-400/mo for tools | $0-20/mo | $500-2,000/mo retainer | $49/mo | ~$30/mo | $0 |
| Actionable roadmap | You build it | Generic suggestions | Detailed | Task-based | You orchestrate it | 30-day weekly plan |
DIY
ChatGPT
Agency
Enji
Clawdbot
Boost
Detailed comparisons
Generic advice vs live competitor data
ChatGPT can't see your competitors' traffic sources. Boost can.
Read comparison →vs DIY$400/month in tools vs $29 one-time
Same research, fraction of the cost and time.
Read comparison →vs Agency$5,000+ strategy project vs $29 plan
Agency-quality research. Solopreneur price.
Read comparison →vs EnjiStrategy vs execution tool
Boost tells you what to do. Enji helps you do it.
Read comparison →vs ClawdbotAnswers vs a toolkit to configure
Clawdbot gives you capabilities. Boost gives you clarity.
Read comparison →The bottom line
- Zero budget, have time: DIY with free tools or ChatGPT for structure
- Need a plan today, budget under $50: Boost. Real competitive research, 10 minutes, $29.
- Technical and love tinkering: Clawdbot (OpenClaw) for a customizable AI assistant
- Need ongoing execution help: Enji or a marketing platform
- Five-figure budget, want full service: Agency for strategy and execution
Boost gives you the plan. You execute it. If you need someone to run your marketing for you, an agency is the better call. But if you know how to do the work and just need to know what work to do — that's what Boost is for.
Quick answers
Comparison FAQs.
It depends on your budget and time. If you have $5K+ and can wait weeks, an agency delivers the most comprehensive work. If you need a plan today for under $50, Boost provides agency-quality competitive research at a fraction of the cost. DIY is free but requires 10+ hours and expensive tool subscriptions. ChatGPT is fast but lacks real market data.
Ranges wildly. A DIY plan is 'free' but costs $200-400/month in tool subscriptions plus 10-20 hours of your time. An agency charges $2,000-10,000+ for a strategy project. Marketing platforms like Enji run $49/month. Boost is $29 one-time — you get the competitive research and plan without the ongoing cost.
SaaS founders, e-commerce store owners, consultants, coaches, agency owners, and niche businesses. We've run plans for everything from email productivity tools to artisan candle brands to equestrian product companies. If you have competitors, Boost can research them.