Consulting Marketing
Consultant Marketing Plan
Your expertise is clear. Your pipeline to clients? Not so much.
Sound familiar?
- •You've built your practice on referrals, but they're unpredictable and you can't scale what you can't control.
- •LinkedIn feels like shouting into a void—you post consistently but it rarely converts to actual discovery calls.
- •You know you should 'build your personal brand' but have no idea what that means in terms of actual revenue.
- •Feast-or-famine cycles drain you—one month you're overbooked, the next you're anxious about where clients will come from.
- •You've tried webinars, lead magnets, and content strategies that work for product businesses but fall flat for services.
What a consulting marketing plan should include
Your Ideal Client Profile
Generic 'mid-level managers' won't cut it—you need specifics like industry, company size, and the exact moment they realize they need help.
Your Authority Platform
Pick one channel to own completely—whether it's LinkedIn, a podcast, or speaking—instead of spreading yourself thin across five.
Referral System That Scales
Turn happy clients into a predictable source of intros with specific asks, timing, and incentives that make referring you easy.
Content-to-Conversation Path
Map exactly how a stranger goes from seeing your post to booking a discovery call—most consultants skip this entirely.
Pricing and Packaging Strategy
Structure your offers so prospects can say yes at different commitment levels, from a workshop to a retainer.
Real Example
See a Consulting marketing plan in action
See how a leadership coach mapped out a plan to fill a $96K pipeline targeting tech managers—without competing with BetterUp's marketing budget.
View the full plan →Get your consulting marketing plan
Answer a few questions about your business. Get a complete marketing plan with competitor research, channel strategy, and a 30-day roadmap.
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