SaaS Marketing
SaaS Marketing Plan
You're building features, not funnels. Your marketing plan shouldn't take a month.
Sound familiar?
- •You're spending more to acquire customers than they'll ever pay you, and your CAC keeps climbing with every ad campaign.
- •Free trials convert at 2% while competitors with worse products somehow dominate the search results you should own.
- •Your content strategy is 'post something on LinkedIn when we remember' and it shows in your pipeline.
- •Churn is eating your growth because you're acquiring the wrong customers who never needed your product.
- •You know product-led growth works but can't figure out how to balance self-serve with your sales team's quota.
What a saas marketing plan should include
Positioning Against Alternatives
SaaS buyers compare 5+ tools before deciding—your plan needs to define exactly why you win against specific competitors.
Channel-CAC Economics
Map each acquisition channel to its true cost so you stop burning budget on channels that don't pay back within your runway.
Trial-to-Paid Conversion Strategy
Your free tier is either a growth engine or a cost center—plan the activation triggers that turn freeloaders into customers.
Content Moat Building
SEO compounds over time, making it the only channel where your marketing gets cheaper as you grow.
Expansion Revenue Plays
The cheapest customer to acquire is one you already have—plan upsells and cross-sells before you need them.
Real Example
See a SaaS marketing plan in action
See how a B2B email productivity tool plans to compete with Lavender's 14K monthly organic visits by targeting underserved segments they ignore.
View the full plan →Get your saas marketing plan
Answer a few questions about your business. Get a complete marketing plan with competitor research, channel strategy, and a 30-day roadmap.
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