E-commerce Marketing
E-commerce Marketing Plan
Rising ad costs and fierce competition make profitable growth feel impossible.
Sound familiar?
- •Your Facebook and Google ad costs keep climbing while ROAS keeps shrinking, eating into already thin margins.
- •You're competing against Amazon listings and massive retailers with unlimited marketing budgets and SEO authority.
- •Product pages sit buried on page 5 of Google while competitors rank for every keyword you should own.
- •You've tried influencer campaigns, email flows, and TikTok trends but nothing seems to compound into lasting growth.
- •Every marketing guru sells a different playbook, leaving you scattered across channels without a cohesive strategy.
What a e-commerce marketing plan should include
Product SEO Strategy
Rank your product and collection pages for buyer-intent keywords that actually convert to sales.
Paid Ads Roadmap
Know exactly which products to push, which audiences to target, and when to scale versus cut spend.
Competitor Gap Analysis
Find the keywords, content angles, and channels your competitors are ignoring or underserving.
Email & Retention Flows
Turn one-time buyers into repeat customers with strategic post-purchase sequences that increase LTV.
Content Calendar
Plan seasonal campaigns, product launches, and evergreen content that builds organic traffic month over month.
Real Example
See a E-commerce marketing plan in action
See how we analyzed an artisan candle brand and uncovered the SEO gaps Brooklyn Candle Studio left wide open.
View the full plan →Get your e-commerce marketing plan
Answer a few questions about your business. Get a complete marketing plan with competitor research, channel strategy, and a 30-day roadmap.
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