The fundamental problem
ChatGPT (and Claude, Gemini, etc.) can help you brainstorm marketing ideas and structure a plan. They're fast, cheap, and available 24/7.
But they have no access to live data. ChatGPT can't tell you that your competitor gets 40% of traffic from Pinterest, or that they rank for 500 keywords you're missing, or that their top content is about a topic you haven't covered.
Instead, you get generic best practices: “Post consistently on social media.” “Focus on SEO.” “Build an email list.” These aren't wrong — they're just not specific to your market.
When ChatGPT makes sense
- You need help organizing your thoughts
- You already know your market and just need a sounding board
- You're working with a $0 budget
- You want to brainstorm content ideas or write copy
When Boost makes sense
- You need actual competitive intelligence about your market
- You want to know what's working for your specific competitors
- You need a plan based on real data, not generic advice
- You're willing to pay $29 for research that would cost $200-400/month in tools
Use both
The best approach for most founders: use Boost for the competitive research and strategic plan (the part ChatGPT can't do), then use ChatGPT to help execute — writing the emails, social posts, and content your plan calls for. Boost tells you what to do. ChatGPT helps you do it.